Friday 17 December 2010

new music video breif

This is the production brief have have chosen to promote - Lucy Star. The title of the single being released is "Material Girl". Lucy is an individual who is different from everyone else; someone who defies the social norm. She doesn't have a label because she is one of a kind and so different, the judges on X-Factor didn't put her through to the live shows. Now Lucy is lucky enough to promote her own individual self with the help of Rough Trade. She wants to show to teenage girls around the world that individuality is a good thing, and you shouldn't be afraid to be different.

Material girl lyrics

(Verse 1)
Some boys kiss me, some boys hug me
I think they're ok,
If they don't give me proper credit,
I just walk away.


They can beg, and they can plead,
But they can't see the light, (that's right),
'Cause the boy with the cold hard cash,
Is always Mr. Right.


(Chorus)
'Cause we are living in a material world,
And I am a material girl,
You know that we are living in a material world,
And I am a material girl.


(Verse 2)
Some boys romance, some boys slow dance,
That's alright with me,
If they can't raise my interest then I,
Have to let them be.


Some boys try and some boys lie but,
I don't let them play, (no way),
Only boys that save their pennies,
Make my rainy day.


(Chorus)


Living in a material world, (material),
Living in a material world.
(Repeat x2)


(Verse 3)
Boys may come and boys may go,
And that's alright you see,
Experience has made me rich,
And now they're after me.


(Chorus x2 - *Change "'Cause we are" to "'Cause everybody's"*)


A material, a material, a material, a material world.






Living in a material world, (material),
Living in a material world.
(Repeat and Fade)

Thursday 16 December 2010






The shots of the first location in the music video is a white background; which is in the Welling School's art gallery. we decided this place as the group thought its bright 'almost heaven like'.
"This heavenly atmosphere from this location will create a pure and elegant tone at the beginning of our music video" as said by Lawrence

Jonas Akerlund- Madonna

Jonas Akerlund, is a Swedish born, film and music video director. He is infamously known for his music videos, as they are most oftenly (if not always), classed as short films rather than your basic music video. His most famous music video that he directed was back in 1998 for Madonna's single - "Ray Of Light". This music video won the Grammy for "Best Short Form Music Video". This video also won a further seven awards at the 1998 MTV Music Video Awards, including "Video Of The Year".



Then in 2000, Jonas Akerlund directed another video for Madonna. This was for her single - Music.
In 2003, Jonas also directed the video to Madonna's "American Life", "Jump" in 2006 and "Celebration" in 2009. Celebration is the latest video he has directed for her.

Monday 29 November 2010

Andrew Goodwin

Andrew Goodwin
From the writing in “Dancing in the Distraction Factory” (Routledge 1992) Goodwin came up with 6 different codes/conventions of which should be followed in a music video.

1) That music videos should demonstrate genre characteristics

2) That there is a relationship between the lyrics and the visuals

3) That there is a relationship between the music and the visuals

(Which amplifies, illustrates or contradicts)

4) The demand for the records label will include the need for lots of close ups of the artist/s and the artist/s may develop motifs which recur across their work(A visual style)

5) That there is frequently reference to the notion of looking (screens within screens, telescope, etc) and particularly voyeuristic treatment of the female body

6) That there is often intertextual references (to films, TV programs or other music videos)

Sunday 28 November 2010

Thursday 25 November 2010

Monday 22 November 2010

Shot idea's


idea's of shots i could use



As my actor/character should have longish hair to help show his American style and his soft rock music, the wind blowing his hair may help and look quite good.


















Using a long shot behind the actor could be used at the begining or the song to make the audience wonder who it is and what they look like.
Also the long shot will shoe them on their own that will represent loneliness.





















this shot i thought could be used in my music video to show the actors faciel expression which isnt happy but worried in a way and lonely.


















This shot i liked because i thought the view of the water crashing in the back ground was quite nice and could connotate peace and maybe anger


















this is another shot that will show the faciel expression of the actor and would help get across to the audience how he feels.


















this fadeout/fadein catched my eye quite a lot as i thought its a lovely look and would fit into my music video weather the same here; actors face and the waves of the water or when the music video is changeing from the crouded scenes to/from beach scenes.


















this shot just shows that the actor is looking out into the sea, perhaps lost, but indicates that they dont neccersery need to sing along with the lyrics at the same time.


















the waves here i thought were suprupe and would look good in my music video however its te trouble if i film on a day where the waves are heavy.















this mid-shot shows the characters costume to help get across their personality/look.















A similar beach idea

Broken hearted girl- Beyonce




Whilst researching through music video's, i came across this one by Beyonce that is similar to the scene's i want in my music video as the beach scene in black and white to help get across the lonliness in the music/video.

Sunday 14 November 2010

Feedback from pitch

The elements that work are:
  • the idea of colour jataration but i would make the artist black and white
  • good locations for music video
  • clever idea of the black and white
  • the whole idea and concept is solid and structured
  • the beach scene idea

The elements that need developing are:

  • consider how the video will appeal to your target audience
  • instead of a blazer for the artist-a leather jacket
  • how doing the crowded area... take will have to be the same
  • effect on the music video

Things that dont work are:

(none)

Monday 11 October 2010

Difference between Digi packs and CD's

Economical (cheaper) way for a record label to release an album due to the fact it is made from carboard.




  • limited merchandise

  • extra tracks

Codes and Conventions of a Digi-Pack:



  • list of songs (back)

  • record label (cd and back)

  • band title (front)

  • bar code (back)

  • name of album (front)

  • booklet (inside)

  • stickers if there's extras (front)

  • picture of band (anywhere)

  • cardboard

  • copy writing informtion (back)

  • spine (includes title and artists

  • D.V.D logo (back/front)

  • C.D (inside)


Sunday 10 October 2010

Setting for music video idea

An idea for the music video i am producing is to have two settings... a crouded place such a london on its rush hour for the chorus and have a beach as the other stenza's, this idea occured as my opinion of the song is that the lyrics is that the man singing feels a little alone and he is jus watching everyone around him moving fast.

Wednesday 29 September 2010

similar artist- the calling

The Calling was an American rock band that is from Los Angeles, California and is best known for their hit single, "Wherever You Will Go" that was also named the number 1 Adult Pop song of the decade by Billboard magazine.



Similar Artist- Jimmy Eat World

Jimmy Eat World is an American alternative rock band from Mesa, Arizona, formed in 1993. The band is composed of lead vocalist and guitarist Jim Adkins, guitarist and backing vocalist Tom Linton, bassist Rick Burch and drummer Zach Lind.
Jimmy Eat World specialises in Alternative rock, Pop punk and Emo.
Personally, i think Jimmy eat world is a simialr artist as both back ground music sounds quite similar to eachother, both is rock buh not heavy rock; light alternatie rock.


Similar Artist- All American rejects

The All-American Rejects are an American four-piece rock band from Stillwater, Oklahoma, formed in 1999. The band consists of lead vocalist and bass guitarist Tyson Ritter, lead guitarist, Nick Wheeler, rhythm guitarist Mike Kennerty, and drummer Chris Gaylor.
The band specialises in Alturnative rock, Punk pop, Power pop and emo pop.


Sony BMG

Sony BMG Music Entertainment was a global recorded music company, which was a 50–50 joint venture between the Sony Corporation of America and Bertelsmann AG. The venture’s successor, the again-active Sony Music Entertainment, is 100% owned by the Sony Corporation of America.
Sony BMG Music Entertainment began as the result of a 50–50 joint venture between Sony Music Entertainment (part of Sony) and Bertelsmann Music Group (part of Bertelsmann) completed on March 4, 2004. It is one of the Big Four music companies, and includes ownership and distribution of recording labels such as Arista Records, Columbia Records, Epic Records, J Records, Jive Records, RCA Victor Records, RCA Records, Legacy Recordings, Sonic Wave America, and others. The merger affected all Sony Music and Bertelsmann Music Group companies worldwide except for Japan, where it was felt that it would reduce competition in that country’s music industry significantly.

Artist- Tom Spencer

Tom, 26, is the Californian winner of American Idol 2009. Although he has been successful in the US (perticulary with the ladies) he is looking to break the UK market. He is signed to Sony BMG.

Sound: Soft rock
Ideology: Work hard, play hard
Influences: Bon jovi, Guns n Roses, Aerosmith, Matchbox 20, Lenny Kravitz
Likes: Playing guitar, drinking beer, the rock and roll lifestyle, beautiful ladies, touring
Dislikes: 'gangstas', George bush, giving interviews

Tuesday 28 September 2010

music video brief

'you have been asked to devise and make a promotional music video for the new act detailed below. As a new act, the record label is keen that this first release appeal to a wide audience and establish an image that is both recognisably unique and appealing to their target audience. With this in mind, their first release will be a cover version and will be used as a platform for the future original releases. The record label is happy fot this release to be any of the three songs listed below and would like you to choose whichever one you can make a dynamic promo for, as the key thing is to get them exposed!'

song choices:
  • Downfall (matchbox 20)
  • Livin on a prayer (bon jovi)
  • Thief (our lady peace)

Theif Lyrics

"Thief"

I don't want to understand this horror
There's a weight in your eyes
I can't admit
Everybody ends up here in bottles
But the name tag's the last thing you wanted

As the world explodes
We fall out of it
And we can't let go
Because this will not go away
There's a house built out in space

I can't see that thief
That lives inside of your head
But I can be some courage at
The side of you bed
I don't know what's happening
And I can't pretend
But I can be your, be your

Someone help us understand
Who ordered this disgusting
Arrangement, time and the end
I don't want to hear who walked
On water, because the hallways are empty
And the clocks tick

As the world implodes
We fall into it
And we can't go home
Because this will not go away
There's a house built out in space

I can't see that thief
That lives inside of your head
But I can be some courage at
The side of you bed
I don't know what's happening
And I can't pretend

It's a long, long get away
It's a long, long get away
Make it home again
Make it home again
It's a long, long get away
It's a long, long get away

I can't see that thief
That lives inside of your head
But I can be some courage at
The side of you bed
I don't know what's happening
And I can't pretend
But I can be your, be your

Choosen music for video

Theif by Tom Spencer...

Thursday 16 September 2010

Rough Trade

Rough Trade Records is an independent record label, based in London, United Kingdom. It was started in 1978 by Geoff Travis.

http://www.roughtraderecords.com/


Rough Trade specialised primarily in European post-punk and other alternative rock in the late 1970s and early 1980s. Then in the late 1980s Rough Trade branched out by issuing an eponymous album by Lucinda Williams. Other early signings included Agitpop, The Raincoats, Young Marble Giants, The Smiths and Scritti Politti (the latter re-signed to the label in the mid 2000s). Geoff Travis later launched Blanco y Negro Records in partnership with Warner Bros. Records.

Saturday 28 August 2010

Intertextual references

There are 3 different ways to have intertexual references in your music video, they are;
Stylistically – By imitating the style of a film or television genre, video game or cartoon.
Theme / Narrative – they have a story to them
Content – that some videos contain more subtle intertexual references within their content.


The Purpose
The purpose for intertexual references can add another dimension of meaning to a text as well as filling an important role for audiences. They can work on different levels so that they will understand by some, but not necessarily all, of the audience. Those who do “get” the reference feel privileged, as though they are in on the secret

Friday 27 August 2010

Codes and Conventions

Codes = Equipment used cameras, also symbolic codes for example what the person is feeling and how we see that

Convention = The way things are done within the video this also describes the genre of the music video

The conventions of a music video vary depending on genre of music. However, some general conventions are: The artist is shown performing, the lyrics of the song influence what is shown in the video, the pace of editing fits the pace of the music, and the codes of dress reflect the mood of the song.

These can be placed into certain categories; such as;

Narrative – Which a music video has a story/theme to it

Performance – Where the band or artist is playing

Mixture – With a mix of both narrative and performance qualities

Cameo – Where the band or the artist is featured in the narrative but doesn’t perform

Animation – Where the video contains digital features such as flash and stop frame.

Friday 20 August 2010

Music genres

A music genre is a categorical and typological construct that identifies musical sounds as belonging to a particular category and type of music that can be distinguished from other types of music.
Music can be divided into many genres in many different ways. Due to the different purposes behind them and the different points of view from which they are made, these classifications are often arbitrary and controversial and closely related genres often overlap


Here are some different genres of music and a couple examples:
Rock 'n' roll (1950s) - Chuck Berry, Buddy Holly, Elvis Presley

Rock (1960s) - Beatles, Rolling Stones, Who, Creedence Clearwater Revival

Rock (1970s) - Led Zeppelin

Americana - Dave Alvin, Neko Case, John Hiatt

Emo - Death Cab for Cutie, Dashboard Confessionals

Country - Hank Williams Sr., Patsy Cline

Jazz - Duke Ellington, Count Basie, Louis Armstrong

Big Band - Glenn Miller, Tommy Dorsey

Pop vocalists - Frank Sinatra, Ella Fitzgerald, Tony Bennett

Blues - Robert Johnson, Bessie Smith

Folk - Woody Guthrie, Pete Seeger

Reggae - Bob Marley, Toots & the Maytals

Soul - Sam Cooke, Aretha Franklin, Otis Redding

R&B - Ray Charles, Etta James

Celtic - the Chieftains

Rap - LL Cool J, Run DMC

Hip-hop - Lauryn Hill

Thursday 19 August 2010

logo's of Epic record label



original "radial sound" logo



classic "radial sound" sunburst logo, used in the 1960's and early 2000's, now used in Japanese operations



logo used in the 1970's
script logo, used form the late 1979 to 1991; revived in 2006 and is the current logo
logo used from 1991 to 2000

Epic Records- American record label

Epic Records is an American record label, owned by Sony Music Entertainment which currently operates under the umbrella of the Columbia/Epic Label Group. It is a premiere label for Sony Music, although Epic was originally conceived as a jazz imprint, it has since expanded to represent various genres.

Epic Records was launched in 1953 by CBS (Sony) for the purpose of marketing jazz and classical music that did not fit the theme of the more mainstream Columbia Records. 'Its bright-yellow, black and blue logo became a familiar trademark for many jazz and classical releases. This has included such notables as the Berlin Philharmonic, Charles Rosen, the Juilliard String Quartet, Antal Doráti conducting the Hague Philharmonic and George Szell conducting the Cleveland Orchestra.' as said by Wikipedia.
By the time of 1960's, the label's musical base had been expanded and made to include all genres, which they thought would help the label become more reconised and it was also done to prevent the roster of Columbia Records (which, at the time, had a reputation for releasing material by more established acts) from being overstuffed with newer artists. And now Epic has became more well known for its signing of newer, fledgling acts. By the end of the 1960s, Epic earned its first gold records and had evolved into a formidable hit-making force in rock and roll, R&B and country music. Then by 1970s Epic's commercial success continued to grow in and had releases from artists that had become quite famous, for example, ABBA.

Today, Epic Records is owned by Sony Music Entertainment. Sony bought CBS Records in 1987 and then in 1991 the company was renamed Sony Music. In February 2009, Sony Music made singer/songwriter Amanda Ghost president of Epic Records. Later in the year, Sony Music (during a reconsolidation of labels) merged Epic's operations with Columbia Records, and subsequently formed the Columbia/Epic Label Group — under which both labels continue to operate as separate brands. Sony Music's Legacy Recordings, in the meantime, reissues the label's classic and historical titles.

JLS Awards

Since 2008, JLS hav won many different awards, here are some i hav found:

2007;
Urban Music Awards Best Unsigned Act Won
2009;
2009 BRIT Awards Best British Single "Hero" (With The X Factor finalists)- Nominated
MOBO Awards Best UK Newcomer Won
Best Song "Beat Again"- Won
BBC Switch Live Awards Switch's Outstanding Artist- Won
Prom King Aston Merrygold- Nominated
Virgin Media Music Awards Best Group Nominated
Best Newcomer- Nominated
Best Track "Beat Again"- Nominated
Hottest Male Aston Merrygold- Nominated
2010;
2010 BRIT Awards British Group- Nominated
British Breakthrough Won
British Single "Beat Again"- Won

Wednesday 18 August 2010

Case Study of a well-established recording artist/band



JLS (an initialism of Jack the Lad Swing) are a British boyband who fits into the genre's of R&B, POP and DANCE-POP, who were runners-up in the fifth series of ITV reality talent show The X Factor in 2008, coming second to Alexandra Burke. The group consists of Aston Merrygold, Marvin Humes, Jonathan "JB" Gill, and Oritsé Williams.

Following their appearances on The X Factor, JLS signed to Epic Records, and enjoyed continued chart success throughout 2009. Their first two singles "Beat Again" and "Everybody in Love" both went to number-one on the UK Singles Chart. The band's eponymous debut album was released on 9 November 2009, and has since sold over one million copies in the UK. JLS won the awards for British Breakthrough and British Single ("Beat Again") at the 2010 BRIT Awards.

In 2010, JLS signed an American record deal with Jive Records, and released "Everybody in Love" as their debut US single. "The Club Is Alive", the lead single from their second studio album, was released in the UK in July 2010, and earned the band their third number-one on the UK Singles Chart.



http://www.youtube.com/user/jlsfans?blend=2&ob=4 : This is JLS's Official YouTube page
http://www.jlsofficial.com/ : JLS Web page



Sunday 15 August 2010

queen- Bohemian Rhapsody

This was one of the very first music videos i discovered through the internet that was well known.

Hero- Mariah Carey / X Factor Finalists

Some songs have different music video's on below the line marketing; social networking such as 'YouTube', where people either create their own video or makes a video with no still or moving images but with the lyrics at home so viewers can sing along if they choose to, or other artists can get permission to interpreted the song and make it their own, but having to have the same lyrics. For example the song Hero was originally performed by Mariah Carey, however the song is well known by the X-Factor Finalists, that sung this song and interpreted it so it is aimed towards The British Army and explaining, even tho lives have been lost they are still 'Hero's' to us and in our hearts.






Saturday 14 August 2010

Music videos we watched in media
Madonna: Vogue

This video was shot and directed by a professional photographer who takes photos for modeling magazines, the style it was shot in was like a noir film so it was black and white and had lots of models in it so it looked like a photo shoot, i did not really like it as it is not my style of music however the video was good it is very unique as it has a photo shoot feel to it which you do not really see often in music videos. The reason i did not like it is one because it is not my type of music and two i found the video a bit boring i guess this reflects my interest in fashion.

Eminem: Stan
Stan was a very high budget music video we could tell this as it had the lead actor from final destination and had a bit of CGI in it which was at the end when Stan is at the window of Eminems coach. I liked this video one because i like the type of music and also because the music video was so well shot and told a story that was easy to follow almost like a short film but a bit more high budget. I also liked this video as it made you feel bad for the protagonist of the story.

Tenacious D : Tribute
This video is a lot like the band you do not take them to seriously as even know they make out they are these metal gods and amazing enough to make the greatist song in the world it is all for comical value. I liked this video a lot as there were a lot of easter eggs such as Dave Grol as the devil, i also liked the song and again how the video told a story and we followed it but the reason i liked this story is because it was again not to be taken serious it was for comical value. I also liked how they made the video very funny.

http://www.youtube.com/watch?v=GuJQSAiODqI&feature=channel Moddona vouge
http://www.youtube.com/watch?v=aSLZFdqwh7E Eminem stan
http://www.youtube.com/watch?v=pcJwz7wu8_s Tenacious D Tribute

Sunday 4 July 2010

My Faviote Music Video

I haven't chosen my favorite video here, iv decided to choose a video which i thought was unique and i loved; many music video's are a reflections of the artists life, their past experience or what they are currently going through however this video isn't just a reflection or an artist but a reflection of a poor countries that has been through hell and the music video is a reminder to them that 'they're not alone'.

The video was shot by acclaimed director Sophie Muller - the woman behind some of Gwen Stefani and Beyonce’s biggest videos. The clip includes scenes where Lewis visited Africa as part of the relief campaign as well as shots that were taken in Los Angeles.The song is the official song of charity Sport Relief for 2008. The single was released in the United Kingdom as a digital download on 9 March 2008, with a physical release on the following day, with proceeds going to the charity. The song has been remixed for the single release.

"Footprints in the Sand" is an adaptation of the Christian poem "Footprints". Cowell originally came up with the idea to base a song around the poem, and asked songwriting and production team David Kreuger and Per Magnusson whether they could write something dealing with this subject. They took the idea along to a songwriting session the pair already had scheduled with Richard Page at his home in Malibu and finished the song the following day. In an interview with HitQuarters, Magnusson said they had thought the song would be great for Westlife, but it was offered to Lewis. When Cowell mentioned the song concept to Lewis, she agreed that it could be "really quite interesting". Cowell secured a songwriting credit for coming up with the idea. Lewis describes the song as "very moving, with a very emotional lyric". The song is about "standing by someone and being there for people who need your help."

In most music video's, the artists wear quite a fare amount of make-up and has either dancing or an unique, over-exaggerating video, however in contrast this music video is quite the opposite, with close-ups and mid-shot's showing Leona's face clearly, we can gather that her make-up is too the minimal which connotes seriousness and nature. Throughout the music video, there are clips shown, only lasting about a second or two but its just enough time show show the audience what it is like in other countries and that they're lucky and should think and consider the less lucky, these clips show different emotions for example; a child crying connotes saddness and scared, a child walking over a huge rubbish pile with a bag hoping to find food connotes loneliness and perhaps family loss but in contrast of these there is also clips that show the 'good side' or at least better than it is for example; a child picking up a baby from middle of a busy road, no cars stopping to help but this young child show courage and love, familes and friends being reunited and a group of children holding hands together with smile, these three example supports the lyrics 'i promise you, i always there', these clips are also in black and white which could show that people can decide to either look on the bright side of things or dark, with the lyrics re-enforcing to look on the bright side.