Some songs have different music video's on below the line marketing; social networking such as 'YouTube', where people either create their own video or makes a video with no still or moving images but with the lyrics at home so viewers can sing along if they choose to, or other artists can get permission to interpreted the song and make it their own, but having to have the same lyrics. For example the song Hero was originally performed by Mariah Carey, however the song is well known by the X-Factor Finalists, that sung this song and interpreted it so it is aimed towards The British Army and explaining, even tho lives have been lost they are still 'Hero's' to us and in our hearts.
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