Andrew Goodwin

Andrew Goodwin
From the writing in “Dancing in the Distraction Factory” (Routledge 1992) Goodwin came up with 6 different codes/conventions of which should be followed in a music video.

1) That music videos should demonstrate genre characteristics

2) That there is a relationship between the lyrics and the visuals

3) That there is a relationship between the music and the visuals

(Which amplifies, illustrates or contradicts)

4) The demand for the records label will include the need for lots of close ups of the artist/s and the artist/s may develop motifs which recur across their work(A visual style)

5) That there is frequently reference to the notion of looking (screens within screens, telescope, etc) and particularly voyeuristic treatment of the female body

6) That there is often intertextual references (to films, TV programs or other music videos)