Intertextual references

There are 3 different ways to have intertexual references in your music video, they are;
Stylistically – By imitating the style of a film or television genre, video game or cartoon.
Theme / Narrative – they have a story to them
Content – that some videos contain more subtle intertexual references within their content.


The Purpose
The purpose for intertexual references can add another dimension of meaning to a text as well as filling an important role for audiences. They can work on different levels so that they will understand by some, but not necessarily all, of the audience. Those who do “get” the reference feel privileged, as though they are in on the secret

Codes and Conventions

Codes = Equipment used cameras, also symbolic codes for example what the person is feeling and how we see that

Convention = The way things are done within the video this also describes the genre of the music video

The conventions of a music video vary depending on genre of music. However, some general conventions are: The artist is shown performing, the lyrics of the song influence what is shown in the video, the pace of editing fits the pace of the music, and the codes of dress reflect the mood of the song.

These can be placed into certain categories; such as;

Narrative – Which a music video has a story/theme to it

Performance – Where the band or artist is playing

Mixture – With a mix of both narrative and performance qualities

Cameo – Where the band or the artist is featured in the narrative but doesn’t perform

Animation – Where the video contains digital features such as flash and stop frame.

Music genres

A music genre is a categorical and typological construct that identifies musical sounds as belonging to a particular category and type of music that can be distinguished from other types of music.
Music can be divided into many genres in many different ways. Due to the different purposes behind them and the different points of view from which they are made, these classifications are often arbitrary and controversial and closely related genres often overlap


Here are some different genres of music and a couple examples:
Rock 'n' roll (1950s) - Chuck Berry, Buddy Holly, Elvis Presley

Rock (1960s) - Beatles, Rolling Stones, Who, Creedence Clearwater Revival

Rock (1970s) - Led Zeppelin

Americana - Dave Alvin, Neko Case, John Hiatt

Emo - Death Cab for Cutie, Dashboard Confessionals

Country - Hank Williams Sr., Patsy Cline

Jazz - Duke Ellington, Count Basie, Louis Armstrong

Big Band - Glenn Miller, Tommy Dorsey

Pop vocalists - Frank Sinatra, Ella Fitzgerald, Tony Bennett

Blues - Robert Johnson, Bessie Smith

Folk - Woody Guthrie, Pete Seeger

Reggae - Bob Marley, Toots & the Maytals

Soul - Sam Cooke, Aretha Franklin, Otis Redding

R&B - Ray Charles, Etta James

Celtic - the Chieftains

Rap - LL Cool J, Run DMC

Hip-hop - Lauryn Hill

logo's of Epic record label

original "radial sound" logo

classic "radial sound" sunburst logo, used in the 1960's and early 2000's, now used in Japanese operations

logo used in the 1970's

script logo, used form the late 1979 to 1991; revived in 2006 and is the current logo

logo used from 1991 to 2000

Epic Records- American record label

Epic Records is an American record label, owned by Sony Music Entertainment which currently operates under the umbrella of the Columbia/Epic Label Group. It is a premiere label for Sony Music, although Epic was originally conceived as a jazz imprint, it has since expanded to represent various genres.

Epic Records was launched in 1953 by CBS (Sony) for the purpose of marketing jazz and classical music that did not fit the theme of the more mainstream Columbia Records. 'Its bright-yellow, black and blue logo became a familiar trademark for many jazz and classical releases. This has included such notables as the Berlin Philharmonic, Charles Rosen, the Juilliard String Quartet, Antal Doráti conducting the Hague Philharmonic and George Szell conducting the Cleveland Orchestra.' as said by Wikipedia.
By the time of 1960's, the label's musical base had been expanded and made to include all genres, which they thought would help the label become more reconised and it was also done to prevent the roster of Columbia Records (which, at the time, had a reputation for releasing material by more established acts) from being overstuffed with newer artists. And now Epic has became more well known for its signing of newer, fledgling acts. By the end of the 1960s, Epic earned its first gold records and had evolved into a formidable hit-making force in rock and roll, R&B and country music. Then by 1970s Epic's commercial success continued to grow in and had releases from artists that had become quite famous, for example, ABBA.

Today, Epic Records is owned by Sony Music Entertainment. Sony bought CBS Records in 1987 and then in 1991 the company was renamed Sony Music. In February 2009, Sony Music made singer/songwriter Amanda Ghost president of Epic Records. Later in the year, Sony Music (during a reconsolidation of labels) merged Epic's operations with Columbia Records, and subsequently formed the Columbia/Epic Label Group — under which both labels continue to operate as separate brands. Sony Music's Legacy Recordings, in the meantime, reissues the label's classic and historical titles.

JLS Awards

Since 2008, JLS hav won many different awards, here are some i hav found:

2007;
Urban Music Awards Best Unsigned Act Won
2009;
2009 BRIT Awards Best British Single "Hero" (With The X Factor finalists)- Nominated
MOBO Awards Best UK Newcomer Won
Best Song "Beat Again"- Won
BBC Switch Live Awards Switch's Outstanding Artist- Won
Prom King Aston Merrygold- Nominated
Virgin Media Music Awards Best Group Nominated
Best Newcomer- Nominated
Best Track "Beat Again"- Nominated
Hottest Male Aston Merrygold- Nominated
2010;
2010 BRIT Awards British Group- Nominated
British Breakthrough Won
British Single "Beat Again"- Won

Case Study of a well-established recording artist/band

JLS (an initialism of Jack the Lad Swing) are a British boyband who fits into the genre's of R&B, POP and DANCE-POP, who were runners-up in the fifth series of ITV reality talent show The X Factor in 2008, coming second to Alexandra Burke. The group consists of Aston Merrygold, Marvin Humes, Jonathan "JB" Gill, and Oritsé Williams.

Following their appearances on The X Factor, JLS signed to Epic Records, and enjoyed continued chart success throughout 2009. Their first two singles "Beat Again" and "Everybody in Love" both went to number-one on the UK Singles Chart. The band's eponymous debut album was released on 9 November 2009, and has since sold over one million copies in the UK. JLS won the awards for British Breakthrough and British Single ("Beat Again") at the 2010 BRIT Awards.

In 2010, JLS signed an American record deal with Jive Records, and released "Everybody in Love" as their debut US single. "The Club Is Alive", the lead single from their second studio album, was released in the UK in July 2010, and earned the band their third number-one on the UK Singles Chart.



http://www.youtube.com/user/jlsfans?blend=2&ob=4 : This is JLS's Official YouTube page
http://www.jlsofficial.com/ : JLS Web page

queen- Bohemian Rhapsody

This was one of the very first music videos i discovered through the internet that was well known.

Hero- Mariah Carey / X Factor Finalists

Some songs have different music video's on below the line marketing; social networking such as 'YouTube', where people either create their own video or makes a video with no still or moving images but with the lyrics at home so viewers can sing along if they choose to, or other artists can get permission to interpreted the song and make it their own, but having to have the same lyrics. For example the song Hero was originally performed by Mariah Carey, however the song is well known by the X-Factor Finalists, that sung this song and interpreted it so it is aimed towards The British Army and explaining, even tho lives have been lost they are still 'Hero's' to us and in our hearts.

Music videos we watched in media
Madonna: Vogue

This video was shot and directed by a professional photographer who takes photos for modeling magazines, the style it was shot in was like a noir film so it was black and white and had lots of models in it so it looked like a photo shoot, i did not really like it as it is not my style of music however the video was good it is very unique as it has a photo shoot feel to it which you do not really see often in music videos. The reason i did not like it is one because it is not my type of music and two i found the video a bit boring i guess this reflects my interest in fashion.

Eminem: Stan
Stan was a very high budget music video we could tell this as it had the lead actor from final destination and had a bit of CGI in it which was at the end when Stan is at the window of Eminems coach. I liked this video one because i like the type of music and also because the music video was so well shot and told a story that was easy to follow almost like a short film but a bit more high budget. I also liked this video as it made you feel bad for the protagonist of the story.

Tenacious D : Tribute
This video is a lot like the band you do not take them to seriously as even know they make out they are these metal gods and amazing enough to make the greatist song in the world it is all for comical value. I liked this video a lot as there were a lot of easter eggs such as Dave Grol as the devil, i also liked the song and again how the video told a story and we followed it but the reason i liked this story is because it was again not to be taken serious it was for comical value. I also liked how they made the video very funny.

http://www.youtube.com/watch?v=GuJQSAiODqI&feature=channel Moddona vouge
http://www.youtube.com/watch?v=aSLZFdqwh7E Eminem stan
http://www.youtube.com/watch?v=pcJwz7wu8_s Tenacious D Tribute

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